Macroenvironmental Impact on the Company Product Sales Essay

Macroenvironmental Impact on the Company Product Sales - Essay Example This is because they affect the sales of an item or service in one way or the other. Therefore, before Monster Corp launches Monster Gum in the market, it is imperative that it carries out an analysis on the impacts of microenvioronment on the sales of its product. The objective of this paper is to explore the microenviornmental components; demographic, environmental, economic and cultural factors will likely impact on the sales of â€Å"Monster Gum.† Demographics One area of particular interest with regard to market analysis is the demographics. This is refers to population trend study such as population size and movement; birth and death rates; gender, age and ethnic origin (Elearn 85). All these components that make up demographics will affect Monster Corp’s sales of the monster gum. For instance, the company is mainly targeting a specific age group in the society which is 18 to 30 years. This implies that as these group ages out, the sales of the product will likely reduce. In fact, it means that, in case this population age group is faced out, then the company will likely face a closure since the target age group will no longer be there to sell to. On the other hand, the company would likely to gain in areas with high population size of the age group that is targeted. Environment Environment in this case is described as macro and community level factors such as legal, physical, and policy factors that influence individuals and household decisions. Environment influences diet in many households (Hitchner 89). The impacts of caffeine on differ from one individual to the next. Therefore, so people would only prefer products that have no caffeine in them thus affecting the sales. On the other hand, health issues have become a major area of concern as many people become so sensitive to the diets. As a result, some individuals perceive caffeine to pose serious health issue and would, therefore, not want to consume. This affects the sales of the pro duct. Legal issue such as government policies may also affect the sale of the product. This can either be negative or positive. For instance, government assistance in the form of subsidies and loans may fledge the company grow and help it keep its costs low for customers. This will result to an increased sale of the product (Ginter and Duncan 96). However, the impact may also be negative in a situation where it imposes a regulation that increases costs. This will make the company adjust its prices up making the product expensive. This in turn, will scare away consumers who will find it better look for other substitutes that are cheaper thus, affecting the sales of monster gum. Economic Factors There are a number of economic factors that may impact on the company’s product sales. For instance, the growth of a country, unemployment, and the capacity to get funding are all economic factors, just as the exchange rates, interest rates, inflation and per capita income (Gimbert 51). These factors usually exist in the day-today operation of a company or business. For instance, the existence of high unemployment rate in a country will affect the purchasing power of individuals thus leading to a decreased sale of monster gum. High inflation and interest rates of in an economy will make Monster Corp adjust to the economic situation. However, the increase in prices due to increase in inflation and int

Breastfeeding for the First Time Mother Essay Example | Topics and Well Written Essays - 1750 words

Breastfeeding for the First Time Mother - Essay Example hat are Health care professionals (fellow nurses etc.), English speaking, have delivered their first baby, and are postpartum in an inpatient hospital unit. They will be mothers that have requested a course and are coming of their own free will. Availability of resources has been a major issue for educators, as lack of resources often causes ineffective outcomes. However, in order to deliver classes efficiently, there will be need of various resources. In specific, during the classes, I will be focusing significantly in utilizing the tools of information technology that will enable me in achieving the objectives for this course in an efficient and interactive manner. Additionally, it will be a lot easier to inform the audience about different aspects of breastfeeding, and especially first-time breastfeeding through equipments such as multimedia projector that will be the fundamental support in delivering content of the course adequately and significantly. It will allow me to show pictures and power point presentations from a computer and actively engage the audience with the information. Besides a multimedia projector, a dry erase board is another resourceful tool that will allow on the spot discussions and noting down of r elevant points during the class. Using secondary research methodology to acquire quality resources from the library and from the internet will be very beneficial for me in delivering the class effectively, as well as for the audience to understand the matter appropriately. Specifically, the internet will allow me to acquire pictures and videos that will facilitate me in delivering the information to mothers that will not be in my reach through the medium of language. Sources from the internet that I plan to utilize are the International Board of Lactation Consultant Examiners (IBLCE, 2010) resource page, as well as the La Leche League (LLLI, 2010) resource page on their respective websites. From these websites, one gold standard reference -